To gather information on the communication needs in the MICE industry, our team will be carrying out various primary and secondary research in this project. Our primary research will consist of an interview and a survey. Our secondary research involves web and library searches.
Our planned interview will be with Samantha Lee, Catering and Conference Manager of Marina Bay Sands. Samantha has years of experience in the MICE industry. In her current position, she communicates extensively with clients (organisers of MICE events) and with personnel from the Operations Division. Her input on the communication needs in this industry as well as her experience in working with fresh graduates could provide an insight into the communication skills that should be taught in a module.
A survey will also be conducted to substantiate our research, gather information on a wider scale and form an overall view of the common communication needs throughout the MICE industry. The target groups for this survey are the event organizers and the venue administrators related to the MICE industry. The survey aims to seek opinions on:-
• the communication skills that are important in the industry
• the effectiveness of the curriculum in various tertiary education institutions in developing useful communication skills
• the activities that has helped in developing relevant communication skills
• the communication skills that can possibly be taught in the tertiary curriculum.
The team also proposes to conduct secondary research by reviewing the courses offered in other tertiary education institutions to gain more insight into the curriculum structure and communication skills taught. In addition, the information could serve as a guideline to the communication skills that could be offered in a module here in NUS.
Final reflections
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ES2007S has been an unforgettable experience. I still remember thinking
that the workload seemed really heavy when Jivs first suggested we take
this modu...
14 years ago
Hi Jo,here are some of my suggestions:
ReplyDeleteOrganisation and grammar-
(a)1st para: From this sentence "Our planned interview will be with Samantha", you can disjoint it from the previous para.
(b) the activities that "has" helped in developing relevant communication skills=>"has" to "have".
Content-
(a) On the secondary research involving web and library searches, you could have elaborated more into this by giving specific websites and list your focus on the secondary research.
(b)With the survey,you can illustrate how you are going to distribute it and the number of responses you have gathered to date. Moreover, you can say how many surveys you need. It may be even better if you state the limitations your group face.
Cheers,
Serene
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ReplyDeleteFor the survey, as Serene has commented, I believe that it would be more complete to add in the limitations, the number of respondents needed and the current number of respondents, etc.
ReplyDeleteI will also include the examples of library and web searches which the group has done.